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When you know yourself, your business, and your “brand”, you are naturally more open to conversing with other professionals or executives, and you will exude confidence.But knowing yourself comes first. Brainstorming a bullet point list of your defining traits (an “I am” list), personal and...

While a brand has to develop over time, there are three important factors to consider when crafting a winning brand that will frame the unique offerings of your business:ConsistencyVisuals that remain connected to your mission statement and are consistent throughout your marketing materials will...